San Antonio River Parade 2024. The 43rd annual ford holiday river parade is a cherished san antonio tradition that brings joy and festivity to the san antonio river walk. Kick off the holiday season with the ford holiday river parade, a spectacular event that lights up the san antonio river walk with festive floats, music, and holiday cheer.

Whether it’s lively river parades, awesome festivals, delicious. Join us at cafe ole to watch the ford holiday river parade and enjoy your dinner with perfect views of the parade as it floats by.